Strengthening its footprint in the international market for themed food retail is the central pillar of Hans & Gretel’s growth strategy. The company recently opened its fourth store in Cairo.
This move marks the company’s strong entry into the Egyptian market and, more broadly, the Middle East, confirming the international outlook of the Greek concept that began in 2017. As announced at an event held recently for the opening of the new store, the company’s management, led by founder Thanasis Anyfantis, together with the local franchisee Mahmood Saad, is already planning the further expansion of the network across Egypt. The local market’s response to the brand’s quality standards and its experiential character creates fertile ground for adding new points of sale in the near future.
At the same time, as part of its investment plan for the coming period, Hans & Gretel aims to enter markets with high commercial and tourism potential. The plan includes expansion into the US, starting with Boston, as well as operations in Romania, the Philippines, Morocco and Bahrain.
At the same time, the chain’s domestic presence is strengthening with new openings planned in Naxos, Rethymno and Athens. Today, the Hans & Gretel network has a total of 32 points of sale (Magic Spots) across eight countries, including the United Kingdom, France, Cyprus and Turkey. The business ‘recipe’ standardizes the customer experience and the raw materials, with only targeted adjustments to the product mix to suit local consumers’ needs. Strong investor interest supports the company’s future growth, reflected in the large number of partnership requests received from abroad. The chain is also developing new commercial concepts and innovative products, aiming to maintain its competitiveness on the global map of the sector and evolve simple consumption into a complete shopping experience.