Hans & Gretel

Founded in 2017 at Athens,  Hans & Gretel is the Group’s international flagship dessert brand, blending handcrafted products with a distinctive  in-store experience.

Signature offerings

Pick n' Mix Candies

Fruit Pops

Handmade Candies

Gelato

Bubble Waffle

Greek Yogurt Project

Chimney Cake

Cotton Candy

Donuts

Our Growth

Operating across eight countries, with more markets in the pipeline, the brand delivers consistent quality through centralized supply and QA. Its shareable retail theatre drives footfall and engagement, while seasonal menu rotations ensure year-round relevance.

Hans & Gretel is designed for scalable growth & partner success.

Formats range from high street stores to malls, kiosks, travel retail, and pop-ups. Supported by robust franchising models, standards, training, and audits.

Why Hans & Gretel

IMMERSIVE RETAIL EXPERIENCE

A destination concept designed to attract attention and create memorable customer experiences

ALL-YEAR PRODUCT RELEVANCE

Dynamic seasonal offerings and limited-edition launches

ICONIC BRAND PRESENCE

A distinctive visual identity with strong storytelling elements, crafted to stand out across high-footfall retail locations

END-TO-END OPERATIONAL SUPPORT

From product supply and logistics to staff training and store setup guidance, every aspect is structured to support smooth daily operations and long-term profitability

360° MARKETING ECOSYSTEM

Comprehensive marketing support including POS materials, campaign assets, launch activations and localized promotional strategies tailored to each market

A PROVEN EXPERIENCE-LED CONCEPT

More than a sweets brand, Hans & Gretel combines fantasy, entertainment and retail into a scalable concept

Frequently Asked Questions

What makes Hans & Gretel different from a traditional sweet shop?

Hans & Gretel combines much-loved sweet treats with an immersive experience. Its distinctive store design, wide product selection and fairytale-inspired identity come together to create a destination designed to delight both children and adults.

Can the concept operate all year round?

Yes. With a diverse product range including gelato, chimney cakes, bubble waffles, candies & lollipops, cookies, fruit pops, donuts, cinnamon rolls, Greek yogurt and more, Hans & Gretel can cater to different tastes and seasons throughout the year. The range is also regularly refreshed with seasonal offerings.

What types of locations can Hans & Gretel operate in?

The concept has been designed to adapt to different commercial locations and store sizes. It can operate as a standalone store, in shopping malls, kiosks and travel retail locations, as well as through seasonal pop-up stores.

What support is provided to Hans & Gretel partners?

Partners receive support across all key stages of store development and operation, from store design and training to product supply, quality control and ongoing guidance. Detailed operational manuals are also provided for every key process, helping ensure consistency and maintain the brand’s quality standards across every market.

How does Hans & Gretel maintain consistent quality across different markets?

Through H&G Group’s centralised and well-structured supply network, clearly defined quality standards, systematic training and regular quality controls. This approach helps every store maintain the distinctive characteristics and standards of Hans & Gretel, regardless of the market in which it operates.