Hans & Gretel, the Greek sweet & candy brand with a strong international footprint, is making a dynamic start to 2026 with the opening of its first store in Malta, marking the beginning of a strategic expansion plan for 2026.
The presence in Malta represents entry into a new market and is part of the company’s broader growth plan in areas with intense tourist activity and an international orientation. Malta is a dynamic Mediterranean destination with a multicultural character, high visitor numbers throughout the year, and an audience that responds to modern experience-driven offerings in dining and sweet indulgences.
Malta is the beginning of a dynamic growth plan, with stores expected to open within 2026 in countries such as Romania, Morocco, Spain, Bahrain, the Philippines and the United States (Boston), while the company is also strengthening its presence in Greece with more stores in Athens and Naxos.
“Our entry into Malta is another important step in Hans & Gretel’s growth journey. It is a market that aligns perfectly with our brand’s philosophy and strengthens our international footprint. We continue to invest consistently in new destinations, offering the unique Hans & Gretel experience to more and more consumers, while at the same time enhancing our flavor offerings, proving that we are the ultimate destination for anyone looking for a sweet taste,” said Thanasis Anyfantis, founder and CEO of Hans & Gretel.
The company’s journey began in 2017 in the heart of Athens and, within a few years, evolved into a dynamic concept of international interest, attracting visitors of all ages. Today, in addition to the new store in Malta, it has a further 32 stores in Greece, Cyprus, Bulgaria, England, France, Egypt, Saudi Arabia and Turkey, demonstrating that a Greek business model can stand on equal footing in markets with different cultures and consumer habits.
Hans & Gretel is a themed sweet & candy concept that combines ice cream, waffles, chimney cakes, donuts, handmade candies and premium sweet creations in a carefully designed, high-end environment. The brand’s overall experience is built on the combination of product, space and atmosphere, creating a modern destination for indulgence for all ages.