Hans & Gretel, the Greek sweet & candy brand with a strong international footprint, announces the new sponsorship partnership with Panathinaikos FC for the 2025-2026 season. This new collaboration inaugurates a strategic partnership that unites the passion of football with the magic of sweet indulgence.
Hans & Gretel is a fast-growing brand with a presence in 8 countries and 32 stores, consistently investing in international outreach and in creating modern, experiential offerings for its customers. Through themed stores with a unique concept and a wide range of products, including ice cream, waffles and original sweet creations, it has won the affection and preference of consumers both in Greece and abroad.
As part of the partnership, Hans & Gretel will have a dynamic physical and visual presence throughout the season, both at the stadium and on Panathinaikos FC’s official communication channels. In addition, through creative content productions and targeted activations, it will strengthen interaction with fans, ensuring a steady, distinctive presence alongside the team throughout the competitive season.
Alongside this partnership, Hans & Gretel continues its global growth, with new stores expected to open within 2026 in markets such as Malta, Romania, Spain, Bahrain, the Philippines and the United States (Boston), while also strengthening its presence in Greece and exploring additional countries as part of its international expansion strategy.
The partnership between Panathinaikos FC and Hans & Gretel is based on a shared philosophy of creating experiences that go beyond the game itself, strengthening the team’s connection with its fans and offering moments of enjoyment and participation, both inside and outside the stadium.
